How to Create the Perfect Facebook Ad

Facebook ads

Facebook Ads work. They are one of the most (if not the most) powerful ways to advertise, period. The problem with Facebook Ads is there is a steep learning curve, and a lot of variables. But don’t let that stop you. Once you learn how Facebook Ads can work for you, you’ll be unstoppable. In…

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Instagram Hacks for Business

A couple of weeks ago we talked about Facebook hacks for small businesses and we had such a good response that we decided to share some our favorite Instagram hacks that small business owners can use. So whether you are just starting out on Instagram or you’ve been using it for awhile, it’s possible that you…

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How to Deal with Haters Online

Bullies. Haters. Trolls. Mean girls. If you have an online presence you will eventually have to deal with some sort of conflict with the above types of people. Doing business online has changed the way that we interact with people – especially for those of us who own businesses that depend on a personal brand.…

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November Social Media Content Ideas

November feels like the official kickoff to the holiday season. The rest of the year will go by in the blink of an eye so it’s important to get all your marketing ducks in order to finish strong. We recently blogged about creating a holiday marketing campaign to have your best holiday sales season so…

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How to Create a Holiday Marketing Campaign

The holiday decorations have been in stores for weeks already, are you ready? For many businesses the holiday season accounts for a majority of their sales. So, in order to have a successful holiday selling season you need to spend some time preparing ahead of time. In this blog post we are going to help…

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Facebook Hacks for Small Businesses

Whether you are just starting out or you’ve been using Facebook for a while, it’s possible that you may have missed out on some of Facebook’s features. We’ve rounded up a collection of features that we think you might have missed, or perhaps you should revisit. Enjoy! Want to learn how to GROW your business…

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How to Use Hashtags to Grow Your Business

#Hashtags. Where do you use them? How do they work? Why should I use hashtags? Do I use them on Facebook? Instagram? Pinterest? Twitter? Hashtag confused. So what exactly are hashtags? A hashtag is a word or phrase that has a pound sign (#) in front of it. When you add a hashtag to your…

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October Social Media Ideas for Direct Sales

October is my favorite month. For me, it marks the beginning of the holiday season. Not to mention the weather FINALLY starts to cool off here in Phoenix. During October you should concentrate on preparing for the holidays. Finish any vendor plans that you have and start thinking about your sales strategy and marketing campaigns…

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How to Build a Sales Funnel for Your Business

Sales funnel. Funnel strategy. Customer journey. Scratching your head? All of these terms are marketing jargon for your customer’s path to purchase. Essentially, these all mean the stages or phases that a customer goes through before they decide to purchase from you. It’s important as a business owner to understand the sales funnel and your…

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How to use Facebook Ads for Small Business

Facebook ads. People love ‘em or the hate ‘em. (We love ‘em.) Here are some of the things we usually hear from small business owners and entrepreneurs about Facebook ads: Facebook ads don’t work. (Yes they do.) Facebook ads are expensive. (Nope, they’re not.) Facebook ads are confusing. (Ok, you got us on this one.…

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